There is a question that might be on your mind: why do I need to set up a Profile Funnel, if I am here to grow my Facebook group?
Your Profile Funnel is one of the most important things to get leads organically and for free! What do you think about it then?
Why do you need to set up a Profile Funnel?
A Profile Funnel allows you to move your Facebook Friends from your Profile to your Facebook Group. You can continue to nurture your audience, turning them from strangers to raving fans. And when you set up a profile funnel properly, you will achieve many things.
First, people get to know who you are and that you’re in business. Instead of assuming that you have a group – they know what your group is.
Next, you position yourself as an expert. Your page is going to look neat. Newcomers will trust you as a professional and listen to what you have to say.
Also, you will be able to move your audience from your Personal Profile to your Facebook Group.
Lastly, the goal of a Profile Funnel is to give your audience one call to action. That way they’ll know that you have a Facebook Group so they can move from your profile to Facebook Group 24/7 organically, without paid ads.
Before setting up your profile funnel, follow these preparatory steps.
First, clean up your profile. That includes all the tagged pictures and all the posts from the past If they are not related to your business. Make sure you either untag yourself or make them private. People might not need to know the history of your personal relationships, for example. Or which jobs you have been through since high school. Or degrees that you have acquired.
If you are scared that you will have to delete all that valuable personal information, no worries! Facebook lets you save the information you wish for your personal eye only. Go to your “Timeline Settings” and change it to “Only Me”.
This is a visual example of how your Profile & Tagging section should look like:
Good job! Now that you have a clean canvas to paint on, you can start setting up your Profile Funnel.
You may ask what is the difference between a normal Facebook account and a Profile Funnel?
The answer is easy: Profile Funnel moves people to ONE CALL TO ACTION. The link to join your Facebook group.
Profile Funnel is not about you. Or it is not just about you. It is mostly about the group you have. The message you want to send and the relationships you want to build with your following.
Here is a step by step explanation of how to do that:
Step 1: Profile Picture
Make sure it is a clear picture of you. You don’t need a professional to take the picture for you.
You do not have to smile but should give off a positive vibe. Choose a picture that shows you in a neutral background, so the attention would be on you.
People would much rather listen to someone who looks open to communication. That is both in-person and online. As a general rule of thumb, having a clear and pleasant facial expression works for that.
Step 2: Cover Photo
As much as people focus on a profile picture, the cover photo matters as much. That is where you are going to have your first call to action.
Yes! People will take a brief look at your profile and will already want to visit your group. Isn’t that some magic trick right there?
In your profile picture, call out your target audience. If you are selling to coaches, say “Coaches!”.
Ask them a question with a desire that they want. For example, “Want to learn how to grow an audience and turn them into high ticket clients?”
Next comes Call to Action. “Join ___”.
Add a fake button in there as well. It automatically makes people want to press on it. But what they will actually do, is press a link in your into.
Step 3: Intro (Facebook Bio)
In the intro right before your call to action, you tell your audience what you offer. You can see it in the example above. It was “Helping people build high-profit businesses with tested and proven strategies”.
Then you can add an emoji like “→” that will catch people’s attention.
You will quite literally show people where they can go next.
Step 4: Featured Photo
Your Featured Photo should also have a clear purpose. It must fit the branding of the Cover Photo.
You can get them done by the same designer. Or you can choose them so that they look fitting towards each other.
When people click onto it, there should be a link to your Facebook group as well. Call to action to Facebook Group
Don’t forget about arrows or a fake button! They can be present under your Featured Photo as well.
Step 5: Sidebar
As mentioned earlier, you don’t want people to look at your personal info. Not your dating status, or your work, or school.
People should not confuse that with what you do. Otherwise, you are creating a leaky funnel. That means you overshare and focus their attention on too many things.
You don’t want that. What you want is one(!) call to action. The link to your Facebook group.
Step 6: One Call to Action
Now, to wrap it up let’s again highlight the importance of the Call to Action. It should be in Cover Description, Bio, Sidebar, and in Featured Photo.
Now, your Profile Funnel should be all set!
A couple of important reminders.
Use a bit.ly or any other URL shorteners to make sure the link to your group is short. That will look drastically better in your bio.
Make sure your Cover Photo is optimized for Mobile. A lot of people browse through Facebook on their phone. Check how it looks on Mobile, to place your text and a fake button accordingly.
Finally, you are done!
If you have followed this descriptive step-by-step guide, you should have your Profile Funnel all set. It is a crucial tool in generating leads. It makes your Profile Friends join your Facebook Group. And that means more and more ideal buyers for you!
